The Big One Approaches

On 16th March 2007 Comic Relief will hold their 22nd Red Nose Day. Allport are delighted to have been awarded the contract to manage the import flow of red noses for the charity.

Following on from the company's successful support of Sports Relief Day 2006 - co-ordinating time sensitive distribution of equipment to key national locations - Sainsbury's, Comic Relief's official distributor, selected Allport to ensure noses arrive 'on the nose'.

Maintaining an even flow and continuity of stock, building towards the all important red nose day, is a core objective.

Opting for the Allport sea/air service via Dubai means that the 'noses' will benefit from faster transit times and flexibility to meet changing demand, than traditional services can offer.

Deployment of the LIMA freight management system will track and manage critical aspects of the import flow process from China to the UK.